Top 3 actions to drive US broadband penetration

– By Dilip Barot, Founder, Creative Choice Group According to recent reports, broadband penetration in the US continues to lag behind other countries.   Two population segments, low-income and elderly consumers, suffer from the slowest adoption.   And while it is easy to point to consumer education and low cost alternatives as potential solutions for enhanced adoption, there are three key actions that will have a positive and immediate impact on broadband usage across the US. (more…)
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Do Low Income Families Want or Need Internet

– By Dilip Barot, Founder, Creative Choice Group According to Census Bureau’s latest annual poverty report, roughly one in seven Americans or 46 million people, are poor. This number is somewhat staggering especially as the word “poverty” suggests these people are near destitution and have an inability to provide nutritious food, clothing, and reasonable shelter for their family. The Census report continues that only a small number of the total 46 million are truly considered living in poverty. Most have some level of family hardship which varies in scope and severity. (more…)
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US Broadband Penetration Rates Still Lagging

– By Dilip Barot, Founder, Creative Choice Group Internet broadband penetration rates worldwide exceed 80% according to the recently released Internet World Stats.  Broadband penetration rates are up from 2012, increasing almost 15% in the past two years.  And while the overall growth is impressive, surprisingly, the United States is not leading the global digital revolution.  In fact, the US is not even in the top 10. (more…)
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